At a recent meeting of EU telecom ministers in Luxembourg, Denmark’s digital minister, Caroline Stage, made headlines by calling the GDPR a “digital elephant in the room.” Her message was clear: the current data protection regime is too complex and burdensome, especially for European businesses.
Denmark is now urging a reform of the GDPR and the ePrivacy Directive, including the abolition of cookie banners in cases where cookies are used only for statistical or functional purposes. This would mark a significant shift in the EU’s approach to digital regulation.
Importantly, Stage emphasized that simplification doesn't mean weakening protections—but rather making them more effective and less intrusive. “Cookie fatigue” and excessive compliance costs are no longer acceptable trade-offs in a rapidly evolving digital economy.
With Denmark taking over the EU Council presidency from July to December 2025, this initiative is poised to gain traction. Simplification of digital rules will be high on the agenda—and could reshape how data-driven companies operate in Europe.
For FEBIS members, this is a development to watch closely. It represents a rare opportunity to advocate for clearer, more proportionate rules that support both data innovation and legal certainty.
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