Back in the early 2000s, HSBC took to describing itself as “the world’s local bank”. A couple of decades later, some of the phrases used in the banking giant’s iconic marketing effort appear uncannily accurate when describing WorldBox Intelligence, the independent provider of company credit reports, ownership (UBO), profiles and other business information.
Adrian Ashurst, CEO of WorldBox emphasises the company’s focus on local expertise. “We employ knowledgeable people across the globe,” he explains, “all speaking many languages and sharing their insights across the business.” That echoes HSBC’s ad strapline “we never underestimate the importance of local knowledge” and its phrase “what we learn in one country can directly benefit our customers in another”.
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