The purpose of the FEBIS refreshment of our brand is to stress the relevance and visibility of the FEBIS. Our brand principles support our objectives to members, stakeholders, regulators and other influencers of our business.
Our brand defines who we are and how we speak to the (regulatory) markets that we operate in. To support our objectives, the FEBIS brand will be a key element in helping us to communicate our messages to the world. We are operating more and more globally, and we are meeting more members and stakeholders through different channels. Having a trusted, recognised, and respected global brand is a critical component in achieving our future FEBIS ambitions with more members and more relevance. Having a consistent look and feel will help us continue to build FEBIS as the leading industry association for Business Information providers all over the world.