The change reflects its successful integration into the Tinsa group, which incorporated DataCentric in 2019 as the backbone of its technology and data strategy.
DataCentric, a leading company in data solutions for marketing and big data, has just debuted logo and corporate website, harmonizing its image to that of the Tinsa group, leader in valuation, appraisals and real estate data in Europe and Latin America.
The logo incorporates the image of a brain synapses formed by a constellation of interconnected datasets, representing the generation of insights through advanced analytical models of machine learning and deep learning. The logo uses Tinsa's custom typography and blue and black as corporate colors. On the other hand, the https://www.datacentric.es/ website also reflects that face wash.
DataCentric has proven to be a successful commitment on the part of the group having achieved its business objectives in the year of the pandemic. The good behavior of the results and the strengthening of the company with the synergies provided by the group, reinforce the management and drive its new service launches, such as its platform, pyramid data, and the generation of audiences with permission for marketing.
In order to meet these new challenges, DataCentric has initiated significant investments in developments, technology and talent acquisition that translate into a broader portfolio of services.
DataCentric provides the most precious 'fuel' for marketing and decision-making: data. He has more than 20 years of experience building solutions focused on customer, technology and information.
With the latest Big Data technology, DataCentric supplies both B2B and B2C databases for lead generation and acquisition uses. As well as database services: data quality, geomarketing, enrichment, shipping management, analysis and insights generation.
A multidisciplinary team structures the company, with more than 50 professionals of seven nationalities, distributed between the headquarters of Madrid, Lisbon and Barcelona. The company's customer base is multisectoral and includes, among many others, Vodafone, Google, Banco Santander, Endesa, Naturgy, Microsoft, Allianz or OgilvyOne.
DataCentric is ISO 27001 certified in data management and security, and ISO 9001 in quality management. Since 2019 it has been part of Grupo Tinsa, a leader in valuation, advice and smart real estate data in Europe and Latin America.